About two decades of being engaged with the professional world through various aspects rising the ranks and cutting across industries. Launched and nurtured various brands, products, services and even businesses. Taking them through a planned structured journey achieving success, gaining experience and learning from both crests and troughs.
Whether achieving sales targets or managing launches and projects with tight control on budgets and timelines, lead and overviewed them all.
Researched and designed strategies for new business launches, products and services, be it ecommerce portals, farm to fork models or car care services. Created strategy for a category leading ecommerce portal. Introduced behavioural segments for car care service which were validated through research and it has become basis for launch as well as benchmark for the industry. Successfully launched and strategically disinvested from three ecommerce based entrepreneurial ventures gaining lots of experience and some mullah.
Consistently achieved online sales targets for gifting segment, education courses, application forms or for that matter automobile parts in the geographies of India, USA, Europe and SEA region.
Have lead teams to timely deliver web projects for the launch of highly sensitive content driven website of one of the most reputed IT service company. And also for leading education group for simultaneous launch of ten websites managing expectations of stakeholders still adhering to timelines, requirements and best practices. Delivered above 25 eCommerce websites for clients across industries and geographies.
Brand Marketing and Launches
Marketing strategies and plans created and implemented to launch brands and products in Automobile Aftermarket sector. Raised Brand awareness for by above 300% in an year with limited budgets. Organised offline test launches of product segments marketing only through social media, in the times virality was not so prevalent in these parts of the world. Created a new segment with launch of service and products as per requirements while managing key account for a leading automobile player for their India market.
Designing performance marketing processes and marketing strategies to earn one of the biggest IT services accounts for organisations, garnering record leads for education enrolments, for higher education, distance education as well as Edtech.
The experience above as an entrepreneur as well as being employed with great organisations and working with intelligent minds has enriched the journey.
VP - Marketing
2021 - Present
VP - Marketing
2019 - 2021
2016 - 2019
Head Digital Marketing
2013 - 2016
Head Digital - Corporate & Strategy
2011 - 2013
Sr. Marketing Analyst
2008 - 2011
2007 - 2008
2002 - 2007
Pune University - 1997
Amity Business School - 2000
Consulting and guiding few cool projects and startups strategising launch, marketing and creating business models to achieve their strategic goals.
Reach out if you have any queries on your project. Its not always about money.
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